An Inside Look At London Fashion Week SS17

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Wow….let’s just start with that! This is an inside look at London Fashion Week SS17 from the perspective of a fashion blogger.

Fashion Week is THE biggest fashion event in the world. I still get completely dumbstruck when an invite to Julien MacDonald or some other fabulous designer pops through my letterbox. Each year I find that more and more invites come rolling in and I was sooooo lucky and really surprised to be invited to some amazing shows this season. Amongst them, Jasper Conran, PPQ, DAKS, Aspinal of London, Malone Soulless, Edeline Lee and a bunch of other huge British designer names.

Fashion is my passion that’s obvious, but the buzz I get from sitting in the front row of fashion week opposite some of the biggest names in fashion or celeb spotting outside the show really makes me stop for a second and realise just how much I really love my job!

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Getting ready for London Fashion Week as a fashion blogger is serious business. You are representing your image at this kind of an event and so hair and make up are a must. Luckily there are tons of beauty lounges and freebies that come with fashion week so that part is easy.  Mine were courtesy of Toni & Guy and Perfect 10, a mobile beauty service. I chose to wear this really cute yellow Sasha Dress from Precis’s Petite range for my first look of the day.

After taking a look round the collections at the designer showrooms at London Fashion Week headquarters in Brewer Street, I grabbed my suitcase and left for the next stop on the SS17 fashion train. Fashion week can be late nights, early starts and a ton of outfit changes. If you’re not London based it’s a must to stay in town somewhere. I booked in to a new concept hotel by Premier Inn called The Hub. Based right in covent garden a small but super comfy room will cost you anything from £69 a night.

An Inside Look At London Fashion Week SS17

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The first show of the day was DAKS. This is a huge deal in terms of fashion week shows and was held in Central Hall which is grand venue in Westminster. I love the atmosphere of a show of this scale and some huge names are attracted to them. I even got to chat briefly with Alexandra Shulman, Editor in Chief of British Vogue about the recent BBC TV documentary on the world famous publication. She was watching the show with her Fashion Director, Lucinda Chambers.

There was definitely a Moroccan/gingham theme going on at DAKS. A lot of white and grey with a couple of pops of bright orange and a maroon type red. I loved the ruffled styles coming off the runway in this show, a sure win when you’re in need of a cool linen dress on a hot summers day.

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PPQ was next on the list and boy did they make an impact. Held in the atmospheric church of St Bartholomew, we were welcomed by cocktails with all kinds of dirty names. The bar staff where definitely on their A game!

Loud music and tie ankle espadrilles were a huge part of this shows story. I am literally in love with so many of their outfits, especially the yellow long jacket and skirt set, can’t wait to rock this next season!

This show was all about bright colours and had strong  influences from the 60’s and 80’s. Ruffles, head scarves and big shoulders featured heavily. Fingers crossed they will be on schedule next year as I can’t wait to see what comes next for this designer duo.

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For my last show of the day I headed over to Charlotte Terrace in central London to see one of the newer style fashion week shows, a presentation by Alice Archer. Presentations are way more informal and basically involve the models standing gracefully around as thought they were mannequins in a shop window. Press and buyers can walk round the room taking snaps and look over the models closely.

Designers are going for this type of show more often now. It costs a lot less to put on and the venue doesn’t have to be as large. More press can be invited as the duration lasts for a couple of hours and you can come and go as you please without missing anything.

 Tons of ruffles on show in this collection…..I think we have found the theme for next spring here! Alice Archer’s collection was so pretty. Really feminine with lots of embroidery and bright pastels. I’m so in to the pyjama trend right now and this navy PJ suit is the real deal. Love the embroidery and ruffled long line jacket. Can I just point out how gorgeous the models in this show were…dewy make up is the bomb!

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Now for the fun bit! London Fashion Week parties….Trust me after a loooong day running all over central London. You will be past in need of a drink. Heading over to a fashion week party where all the drink is free, the music is great and you get to hang out with a ton of flamboyant personalities and bump in to fab friends is such a great end to the day.

I had my fab sister in law Preet in tow and we hooked up with my buddy Robbie Tomkins after he finished doing nails at the David Koma show. I had quite a few party invites for fashion week but we headed over to the Wolf & Badger X Swarovski bash over at their Dover Street store which turned out to be a really funny night!

Absolutely can’t wait for next season and to see which invites end up in my mailbox!

Which Fashion Week show would you love to go to?

Comment below!

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