Dover Street Market…Farewell but not Goodbye!

Dover Street Market…Farewell but not Goodbye!
After 11 years, the world famous Dover Street Market is soon due to up sticks and leave their name sake, designer lined location in the heart of the shopping capital! Currently neighbours with a host of designer brands such as Victoria Beckham, Acne and Jimmy Choo, they will be sorely missed! But not to worry…..they are only moving down the road to Haymarket at the old site of the Burberry headquarters vacated in 2007 and owned by Lord Alan Sugar himself.
I took and trip down to capture the truly unique design of the store in anticipation of the Haymarket site opening at the end of this year.
Dover Street Market has a huge following, with stores in Toyko, New York and Beijing as well as its original home in London which boasts six floors and 1200 sq meters. It is a one stop shop of designer inspiration stocking brands such as Chalayan, CÉLINE, Dior, Maison Margiela, Rick Owens, Valentino, Saint Laurent, plus many new designers and lower end labels, the list goes on!
Known for its widely creative visual merchandising, Dover Street Market was created by Rei Kawakubo of  Japanese fashion label Comme des Garçons. A tourist attraction and piece of art in itself, twice a year the store goes through a process called ‘tachiagri’ which literally means new beginnings in Japanese. This ‘tachiagri’ subjects the store to a transformation by where new collections are brought in and new displays created. Even the staff here have their own unique style and are encouraged to display it.
I simply cannot wait for the new store to open and look forward to exploring my way through what is sure to be an even bigger wonderland than the current Dover Street Market London. Pop on down yourself and take in a piece of fashion history before the move.

Leave a Reply